When a company has a strong brand, they need to ensure that the brand is used to its fullest potential and that all their employees (yes, I said all) understand the brand and “live the brand”. What is the point of having a strong brand, if only a few understand it and now how to “live it” when they are dealing with the public?

Brand Guidelines help companies educate their employees on their brands. Brand guidelines are an integral part for any company. No matter how large or how small a company is, brand guidelines should be created and implemented.

With today’s technology, anyone can be a graphic designer.

But what makes a good designer? What traits should they have? Do they need to be creative? Do they need to have technical ability?

Most successful designers would agree that to be a good designer and be successful, a designer should have a few common traits like creativity and technical ability; and a few not so common like discipline, flexibility and patience.

Designing an effective brochure is not as easy as it may sound. Much thought must go into the brochure, such as; content, budget, setup, page layout and organization. Without the proper planning, all the effort you put into your brochure can be wasted and you will not receive the results that you expect. Good design, is not just a pretty brochure, but a brochure that has well thought out content, design and layout.