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Art Submission Guidelines

Submitting artwork (whether for print or for web) can be a tricky road to follow. With various formats and programs out there, there are many “acceptable” and “unacceptable” formats. Each print house also has their own guidelines, which adds to this problem.

While we at BJPDS work very hard to make sure that your files are print ready, we have put together some guidelines for our clients to submit artwork to us. (We’ve even put some definitions at the bottom of this page to explain some of the terms used).

You can e-mail any artwork up to 10MB in size. Larger files should be submitted via CD, DVD or USB drive or placed on a cloud service like Dropbox and a shared link given. E-mail artwork to: design(at)

Items in Bold, are preferred formats.

For Typographic content (document copy, text inserts, etc.):

  • Adobe InDesign (.indd)
    (Please include all imported and linked file and fonts)
  • Microsoft Word (.doc)
    (Please include all imported graphics and fonts separately. We cannot extract them from the word document)
  • Text Files (.txt)
  • Rich Text Files (.rtf)
  • Adobe Acrobat (.pdf)
    (Please include all imported graphics and fonts separately. We cannot extract them from the PDF document)
Not accepted for Typographic Content:
  • Microsoft PowerPoint (.pps)
  • Microsoft Publisher (.pub)
  • Word Perfect
  • Print Shop

For Graphical Content:

For graphic content, there are two different categories. Vector and Raster artwork. Vector is always preferred, except for photographs. For any PRINT work, the graphics should be in the CMYK color space, while web graphics should be in the RGB color space.

For Vector Artwork (preferred):
  • Adobe Illustrator (.ai)
    (Please include all imported and linked files. All text must be converted to outlines. A placed rasterized file in Illustrator is NOT print ready)
  • Encapsulated Postscript (.eps)**
  • Adobe Acrobat (.pdf)*
    (A placed rasterized file in a .pdf format is NOT print ready artwork)
  • Corel Draw
    (please EXPORT or SAVE AS an .ai, .eps or .wmf file. Convert all text to curves. Do not simulate complex fills)
For Raster Artwork:

These can be used only if they are designed at 300 dpi at 100% imprint size. If this is not possible, 150 dpi at imprint size is acceptable.

  • Adobe Photoshop (.psd)
    (Color and grayscale graphics must be at least 300 dpi at final printed size. Bitmap graphics should be at least 400 dpi at final printed size. Please send a layered .psd file if available. Files at a lower resolution than listed here will have to be redrawn and therefore will incur artwork costs.)
  • Tagged Image Format (.tif)
    (Include any layers where possible, LZW compression is acceptable.)
  • Encapsulated Postscript (.eps)**
  • Web image (.jpg or .png)
  • Bitmap (.bmp)

*Please note that .pdf is in multiple categories. A .pdf  is acceptable for either text or vector artwork as long as that is the only thing in the .pdf file. Meaning a vector pdf is a pdf that was saved from a native application (like Illustrator or Corel Draw) and only contains the vector artwork (no raster images included). A text pdf is a pdf that was saved or created from a native document layout application (InDesign, Quark, Word) and its text is selectable in the PDF (meaning the document was not scanned. A scanned PDF is only acceptable if the PDF has been through an OCR engine and the text can be copied out of the PDF accurately. Additional charges may be accrued if the export is not accurate and the document needs to be proofread or retyped.) In a text PDF, it is acceptable for it to also have artwork in it, as long as the artwork (if it is to be used) has also been sent in separately. We typically can extract text from around any images.

**Please note that .eps is also in multiple categories. An .eps is acceptable for either raster OR Vector as long as it was created in a native application. Meaning a raster EPS was created in Adobe Photoshop and only contains raster artwork, and a vector EPS was created in Illustrator or Corel Draw and only contains vector artwork. The same rules apply to PDFs.

Explanation of File Types

There are two types of art files on the computer: VECTOR and RASTER.

VECTOR art is made up of points, lines and curves defined by a mathematical equation. This allows it to be scaled to any size without loss of quality. This is the preferred format for Logos, illustrations, charts, etc.

RASTER art is created using a program like Adobe Photoshop or scanning art (such as a photographic image or hand created artwork such as a painting). A raster image consists of small squares called pixels. Raster images are set at a fixed resolution and are not designed to be enlarged out of the realm they are designed in. NOTE: Using an image from a website is not recommended. Most images pulled from a website have already been reformated to a lower resolution for web use and faster loading times and are rarely ever print ready. They are also copyrighted and cannot be used unless you own the rights to the image.

Summarizing: Art files designed as (.ai) (.eps) (.pdf) are preferred. Art files designed as (.bmp) (.jpg) (.psd) (.tif) are acceptable as long as they are designed at 300 DPI at 100% of the imprint size. Art files on the internet or web are generally NOT able to be used.

We realize that you may not always be able to tell what resolution a logo/file is designed at. A general guideline to go by is the file size. If a logo/file is below 500 KB it is usually not acceptable. Ideally, files that are 700 KB or higher are the best because even if they are a lower resolution, they can be re-created.

^If you are unable to provide the above artwork, we can re-create your artwork at an hourly fee. Please contact us for details.

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